Time for “Basics Part Two”

If you have not read HTML Anchor Text - Anchors Away!, do that now so you have the full concept. That's part #1.

Where should you get this anchor text? Ideally, you’ve done some keyword research before building your site. If you just asked “what’s a keyword” deduct 50 points from your score right this instant. ‘Keywords’ and ‘keyword phrases’ are what people are actually searching for on the Internet. If you know your market, then you...